Antecedents of Crowdfunding Project Success: An Empirical Study

نویسندگان

  • Jie Hou
  • Nianxin Wang
  • Shilun Ge
چکیده

Crowdfunding platforms are social media websites that allow people to invest small amounts of money that add up to fund valuable larger projects. These websites are structured around projects with project goals, duration, and registered initiator. We use a dataset from a reward-based crowdfunding platform – Demohour to examine the antecedents of the successful project. The results suggest that project goal, duration, initiator participation and experience, the number of followers, the source of followers, and the number of visitors significantly influence the project success.

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تاریخ انتشار 2017